Little, Brown and Company is an American publishing company founded in 1837 by Charles Coffin Little and James Brown in Boston. It was the initial publisher of Where's Waldo? books in North America. They published the first editions of Where's Waldo? (1987), Find Waldo Now (1988), The Great Waldo Search (1989), The Ultimate Fun Book! (1990), and The Magnificent Poster Book! (1991), and the TV show activity books Fun with Waldo and More Fun with Waldo (1992).
The North American publishing rights for Where's Waldo? were later taken on by Candlewick Press, who released all the subsequent Where's Waldo? beginning in 1993, plus second editions of the first three books.